Sinhua Hock Kee Trading (S) Pte Ltd
We are the name behind the Popular Asian Pickles, Triple A (AAA) with more 40 years of history in Singapore.
Market Specialist Distribution Provider
One Company, A brand that signify our goal
Stablishing global network with innovative solutions
In 2006, Sinhua Hock Kee embarked on a restructuring initiative with the aim of establishing and repositioning Sinhua Hock Kee as a strong Food & Beverage Market Distribution Provider in Asia to differentiate us from the market. We are guided by one principle: To capitalise on our strengths: provide better products, solutions to customers needs, helping other companies and brands to grow their business in new or existing markets.
About Us
Our founder turned down his father request to join him as a roadside abalone noodle to started his business from/We began from a makeshift space at Back lane row of Tekka shophouses with S$10, crushing peanut cakes/candies soon after he bought a bicycle to distribute and he is only aged 18.
Business grew quickly from a 1 Man Operation, a bicycle distributing to Volkswagen van where founder having to sleep in it for days and nights and such scenario was longed for a few months with excited Childhood feeling.
Our founder Passion and Drive to perfection in everything that we does.
Today, We are Present in many markets not just Singapore and also a household name in Southeast Asia with a much wider range of products.
Sinhua Hock Kee
Today, We are Present in many markets not just Singapore and also a household name in Southeast Asia with a much wider range of products.
