Corporate Brand
Our Values
Our Commitment
Production & R&D


History n Heritage

From a small one man operation manufacturing traditional cookies and distributing on a bicycle, Sinhua Hock Kee has grown into a marketing group of companies with its own logistics assets across the region. In the early eighties, with the labour marketing shrinking and costs increasing, our founder had the foresight to starting importing and marketing good quality and innovative products from places like Japan, Korea and Taiwan. Since then, we have not looked back, creating many market firsts: Introducing marshmallows, jellies and fish snacks originally from Japan into the local and regional market, we have constantly sourced for and brought in exciting new products to the consumer. In the nineteen nineties, we again diversified into manufacturing, as with our expanded market reach and distribution network, we can derive synergies and advantages from having our own production facilities.

With that infrastructure and organization in place, we then concentrated on expanding our network and delivering market services to our principals and customers. However, we are always mindful that we were small once and hence we treat each and every customer and supplier with respect.